A collection of campaign assets I've developed, including ads, landing pages, one-pagers, and more.
Three days of pure marketing bliss. People come to Traffic and Conversion to learn the tactics and strategies that are working now. Featuring top industry leaders as speakers, attendees leave feeling confident and excited to implement current acquisition and growth strategies for the upcoming year. This video was featured on the landing page.
We wanted to set this knife apart by telling the story of the type of person who would own it. For that person, The Wolf isn’t just a knife. It’s a companion at their side when they need it and ready to pass down the family line when the time is right. Aided by this campaign, The Wolf became one of Hoffman Richter’s most profitable products, doubling the average revenue for an initial promotion of a product and continuing to yield excellent returns for many promotions after that.
A landing page created for Feetures' paid media funnel.
A paid media ad for Outer showcasing the key value props of the furniture.
The BizCare benefits website homepage.
A UGC creator ad for Outer furniture showcasing the furniture in a functional setting.
Part of a video campaign that lowered the Cost per Landing Page View by 45%. This led to a large increase in cold traffic, renewing the overall funnel strategy’s lifeblood. Like so many other events, T&C went virtual in 2020. We wanted to highlight the at home aspect in a unique way.
For April Fools, DigitalMarketer decided to go B-I-G! We shot a trailer for a fake documentary focused around the idea that DigitalMarketer Founder and CEO, Ryan Deiss, was not a real person at all but a phony company figurehead. It didn’t stop there. We also changed all of our social channels and sent emails to our list to align with the prank. The gag worked. Our community loved it, and it was featured on Impact’s blog for The 8 Best Branded April Fools Pranks.
A series of ads used to get cold traffic to DigitalMarketer's 10 Free Email Campaign Templates lead magnet.
A landing page for the CrunchCup paid media funnel.
-min.png)
The Nature-Loving Planner persona for Better Place Forests.
A series of lifestyle ads aimed at getting people to the DM LAB sales page.
This ad was made to show that someone who had the tools the CP program provides could confidently and assertively deal with the issues many agency owners experience. The concept of the video is a "day in the life" of an agency owner, to help the viewer relate to the struggles agency owners experience, and offer a solution in the form of the certification program.
DigitalMarketer has a passionate user base, and we wanted to display that to potential customers. Testimonials are crucial for any product. Nothing shows the value of something more than real customers singing its praises. New York agency, Visify, talks about how DigitalMarkter has helped grow its agency and double its revenue.
Traffic and Conversion has featured some incredible speakers (Richard Branson, Daymond John, and Rachel Hollis, just to name a few). This top-of-funnel ad highlighted those speakers and added immediate credibility to the conference for viewers that hadn’t heard of it.
Boulder agency, Clymb, talks about how DigitalMarketer HQ helps them train their employees and customers, so everyone speaks a common language.
A cold traffic ad that gives a quick synopsis of the benefits of the Praxio platform.
This video appears on the sales page. Aimed at warm traffic, it provides more in-depth insight into the platform and the benefits it offers customers. Featuring this video resulted in a higher conversion rate among our warm traffic. The video offers a high level overview of the marketing platform and the benefits of membership.
Once we got people to the Certified Partner sales page, we knew we had their attention. Here we used a long-form sales video where we went into the program's nitty-gritty and the real value it provides.
The Titan Shovel product video was a finalist for Product Video of the Year at The Internet Retailer Awards. Here, we wanted to highlight all the incredible features of the Titan Shovel. To do that, it was crucial to show the shovel in real-life scenarios. From digging holes to starting fires, this shovel can do it all.
The goal of this video was to get cold traffic to our blog. It, along with a series of other comedic top-of-funnel videos, helped achieve an average link click cost of $0.10. Able to acquire massive amounts of cheap traffic, DigitalMarketer’s paid media campaign had fresh life. Each of these bite-size videos were based on several playful personas sometimes found online or at networking events.
Creating a product video that showed the detail and ease of use of the platform gave customers a clear idea of what they could expect when they logged into their DM LAB Account. Using motion graphics and screen capture, we featured the most compelling parts of the platform and showed customers how to get the most out of their purchase. This video also became our best performing YouTube ad.